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 While there's no denying that class B motor homes are a great way to explore the country, RVs have not traditionally been considered very fashionable. That all may be about to change as noted luxury RV manufacturer Airstream has announced a new partnership with fashion-forward retailer, Bloomingdales, in a cross promotional effort being dubbed the "Hot" campaign.
As part of the new partnership, Bloomingdales will feature RVs and travel trailers throughout their stores, catalogs and websites as part of a travel-themed outing meant to showcase the refined qualities of both companies. The retailer will also host a number of lifestyle events across the country, which will feature several of Airstream's best selling models.
The partnership is seen as mutually beneficial, according to Airstream CEO Bob Wheeler.
"This is a great opportunity to bring two design-centric brands together. Bloomingdale's is obviously at the forefront of great style and we’ve been a modern classic since 1931," Wheeler told Motorhome Magazine. "Additionally, we're able introduce a whole new segment of influential and design-savvy consumers to a brand, and a lifestyle, that is certainly within their reach."
The partnership will also yield a contest in which Bloomingdales shoppers will have the chance to win a 2010 16-foot sport travel trailer.
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