Pedata RV Center Basks in the Exposure as RVTV Gets Mainstream Air Time

Pedata RV Center is basking in the glow of exposure as RVTV switches from the Outdoor Channel to the VERSUS network. The change makes RVTV’s programming far more widely accessible by consumers since the VERSUS network is much more mainstream than the Outdoor Channel.

July 28, 2009 – Pedata RV Center is basking in the glow of recent mainstream exposure that is flowing off the RVTV programming after the recent switch from the Outdoor Channel to the more widely distributed VERSUS network. The recent media changes are a huge bonus for Pedata and other dealers in a position to provide newly aware consumers with products that meet their expectations. RVTV programming has been running on the Outdoor Channel for 5 years. The move to VERSUS will take place on July 30th, 2009 and will leave RVTV reaching 3x the number of households with their programming (in excess of 75 million households on average).

Clint Ethington, general manager of Pedata RV Center, suggested, “It’s very exhilarating…and not just for us, but for the entire RV industry. RVTV provides highlights of all the things that make the RV lifestyle such a passion for so many people. Now more people will understand and hopefully more people will want in!”

While the RV industry has taken a hit during the downturn…supporters of the industry suggest that it is weathering the downturn admirably and is now in the position of turning around and heading back into the smooth waters. Mr. Ethington says, “RVers are loyal to their lifestyle and to the RV industry. And in the current social climate the RV lifestyle of slowing down and enjoying the small things and taking it easy are attracting a bigger and more dynamic group of consumers. The downturn has brought change, but some of it was good.”

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